The relationship between artists and their fans is deeply passionate, and VEVO’S CERTIFIED program celebrates that passion. An elite group of artists – superstars all – have made music videos that have surpassed 100 million views on VEVO. Their fans are the drivers behind this achievement, wholeheartedly bringing the music into their daily lives. CERTIFIED honors such dedication while spotlighting the creativity that led to these tremendous milestones.
Exclusive interviews with both artists and their fans are at the center of CERTIFIED. Each series takes viewers behind the scenes of the videos, with the artists discussing the making of the clip and explaining how it impacted their careers. Additional profiles find paying tribute to the video and explaining how it personally impacted them. Each series will also feature one Ultimate Fan – recruited by VEVO via Facebook and Twitter – presenting the VEVO CERTIFIED statue to his/her favorite artist.
VEVO’s video view counts represent the only official metric across the digital landscape, including online and mobile views as well as those of syndication partner sites like AOL, Facebook, Yahoo! Music, and YouTube. Videos that have been “CERTIFIED” by VEVO have achieved a similar milestone to that of a Gold and Platinum album.
VEVO’s CERTIFIED statue signifies the visceral essence of music with a chiseled base and outstretched hand shaping a “V,” the universal music fan sign of approval. Its base is adorned with the Official VEVO CERTIFIED Seal on both sides, the VEVO logo on the back, and the artist’s accreditation on the front. It was sculpted by Matt Ramieri of the Florida-based company Inspired Bronze.